Cause and effect of popular McDonald in China - Yi Yang

Today, i read an article in Google which is about some negative news of McDonald in China.

Since the first McDonald in China was opened in 1990 in Guangdong province, it has already been ran for 24 years or so. There are about approximately thousands of branches in today's China. From the data, we can see McDonald is quite popular here. But something unexpected happened recently.The supplier Husi of McDonald used deteriorated meat which disappointed all of Chinese consumers. Therefore, McDonald has stuck in dilemma. Now, some of branches are being stopped doing business for internal rectification.

 

This article reminds me to think what made McDonald so popular in China and how can the supplier of McDonald in China hurt people with our trust? Maybe we need to go back to 1990 and think about it. At that time, the trade was not very developed between China and other countries, international tourism was not popular as well. Therefore, almost all of Chinese didn't have chance to taste western food, while McDonald came. People strove to be the first to taste it, to experience another kind of cuisine with fresh feeling. Cheese, beef patty, french fries, pickled cucumber and some other dishes which were not frequently to see in China. "It tastes good!" Almost every consumers gave the positive feedback after tried it. What's more, the price of McDonald was affordable among Chinese people. All of above items built McDonald a solid fundamental in China. Therefore, more and more branches appeared, more and more consumers chose McDonald. 

But you know every sword has two blades. If an institution only pay attention to their profit and scale blindly, while ignore quality and service. Do you think it it s a successful institution or do you think the institution could go a long way? The answer absolutely not. McDonald in China is a good example. The supplier used a fluke mind that McDonald has been so popular and successful so there is no need to adhere 100% good quality. Even if the facts were exposed, there were no threat for them because they used to be such a big institution. But they were wrong. From the link we could see that the prior problem Husi needs to face is to rebuilt trust of consumers and customers. Maybe Chinese people won't give a chance, but whatever the consequence is, Husi deserves it. It shouldn't abuse our trust, earning money while providing us deteriorated meat. 

http://online.wsj.com/articles/mcdonalds-meat-supplier-pulling-all-products-made-by-shanghai-husi-unit-1406445545